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Some companies operate in a field that’s a little more “fun” than others. The Great Lakes Recreation Company, for example, plans, designs, sells and installs playground equipment and related items for recreational settings. The website for Great Lakes Recreation Company needed to reflect the playfulness inherent in the industry without becoming too busy or cutesy. ZBx Technology constructed a vibrant website that gets the information across clearly with a few “childish” touches like handwritten fonts and simple animations.